Although cement is the oldest building material in the world, it continues to play an important role in today's society supporting the landscape in which we live. As a result, it operates in changing environments reacting to the needs of its customers and stakeholders
New packaging focused on customer needs |
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Lafarge is reacting to customer feedback in launching new packaging for its packed products following extensive research with its customers and users of its products.
This research demonstrated that users of the products wanted more guidance on getting the most from the products as well as more on-pack environmental information and recommendations on mix and application. As a result, Lafarge has reacted by launching a new colour-coded design with more of the information that was highlighted during the research.
By reacting to this feedback, Lafarge is helping to reduce the risk of wasted product or poor effificencies through encouraging selection of the most appropriate product for the required application.
The new designs will also help customers fully understand the many innovative products provided by the company - many of which have been developed with a specific application in mind (such as installing posts using Postcrete)
Not everything is changing - Lafarge will continue to offer customers comprehensive support, including a technical helpdesk to assist with selection and use of these products. |
For further informationTechnical helpline
Customer services 
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