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Champs and missing persons

In order to help solve cases of missing persons, Diana Van Den Dungen came up with the idea of putting pictures on the trucks operated by the company where she works. So, Construction Helping Missing Persons Scheme (Champs) was born. She approached the National Missing Persons Helpline (NMPH), which provides comfort and support for families trying to trace loved ones.

Bristol / Easton
Gypsum / United Kingdom

 

Objective

The main objective of Champs is to raise awareness of NMPH campaigns and to reunite families.

 

Summary

January 2001 saw the launch of Champs in supporting the Helpline NMPH. The person's details (including a picture, a full description and the circumstances of their disappearance) are prominently displayed on posters on the backs of the trucks. The posters also include the NMPH Helpline number and all the logos for the participating partners. The design of the posters allows rapid modification. This facility is vital for the project as there are often sudden developments in cases, which require details on people to be removed quickly.


So that the scheme succeeds, partners were sought in some of the leading companies within the construction supply industry, including Lafarge Plasterboard.
In addition to displaying pictures of missing people on the back of trucks, there are also various fundraising activities held throughout the year. All collected funds are directly donated to the NMPH.

 

Results

So far, 75% of all cases displayed on Champs trucks have been solved! Over the past 3 years, the project has been able to generate a constant flow of press attention.

 

Total cost

Financial donation: a company can be part of Champs for an annual cost of less than £70 (approx. €110) per truck for the first year and then just £27 (approx. €40) per year ongoing costs. Since 2001, Lafarge has supplied approx. £6,000 (approx. €9,000).

 

Persons concerned

All missing persons' families.

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Responsible sourcing policy

Lafarges Responsible Sourcing Policy

Responsible sourcing for a sustainable future

Lafarge UK, which includes Lafarge Cement, Lafarge Plasterboard and Lafarge Aggregates & Concrete, is committed to sourcing its materials and managing its supply chain in the most responsible and sustainable way possible.

Sustainable construction

Meeting the challenge

The UK is part of Lafarge Group's focus on ensuring its products are able to meet the evolving challenges associated with developing robust sustainable construction principles.  Lafarge continues to work closely with industrial associations, energy suppliers and architects to identify building methods which are cleaner and more environmentally sustainable.